Kumho Tire U.S.A. will hit the Jeep trail this summer, bringing its booth to two of the brand’s biggest gatherings—Toledo Jeep Fest in Ohio (Aug. 1‑3) and the Great Smoky Mountain Jeep Club Invasion in Pigeon Forge, Tennessee (Aug. 21‑23).

At both venues the company will spotlight its light‑truck range, emphasizing the tires’ mix of off‑road capability, on‑road manners and an industry‑leading warranty. Brand ambassadors will be on hand to walk enthusiasts through the lineup and hand out giveaways.

“Kumho offers outstanding products for light‑truck enthusiasts that embody our ‘performance without compromise’ commitment,” said CEO Ed Cho, explaining that face‑to‑face events let the brand connect directly with consumers.

The appearances are part of a broader marketing push that underscores Kumho’s R&D focus and performance‑driven ethos. Jeep lovers can expect a parade, vendor midway and indoor exhibit in Toledo, while Pigeon Forge will feature a sprawling expo and trophy‑awarding Jeep Show.